terça-feira, 23 de março de 2010

On your marks, get set, sell!

As winter turns into spring in Lisbon, the marketing of Terrus gets into full swing.

After having spent several years in the UK, I am now based in Lisbon and spend part of my time marketing and therefore trying to sell my mother’s wine (for a salary, I would like to add). My new role started in practice last Friday. Not quite knowing where to begin, I consulted the 2010 edition of João Paulo Martins’ Vinhos de Portugal (the Portuguese wine bible). Other than having a pretty good rating of Terrus, it also has a list of wine shops, in Portugal and abroad. I started off with the former, narrowing it down to Lisbon and surroundings, and started calling places, asking them whether I could go by and introduce the wine to them. And so that is what I have done these past two days. Targets have ranged from new, snazzy gourmet food & wine shops, to traditional Portuguese garrafeiras.

I take a bottle and information about the wine, give a little introduction and answer any questions my interlocutor might have. I thought some people would want to try the wine there and then, but that has not been the case. I have walked up and down Lisbon’s hilly streets, and have gotten to know the city better. The few longer conversations I have had with merchants have also been very interesting and instructive.

We shall see what fruits my labour bears.

Next I’ll most likely be getting in touch with restaurants and wine bars.

1 comentário:

Catia disse...

Hi, I read that Vinhos de Portugal gave Terrus a good rating, can you please send me that info asap. I am doing an application for the Ontario market (Canada). Called your mom, but she might be in Holidays still and I do not want to bother her. My e-mail is Catia@pmwine.com,
Thank you